Popular peer-to-peer platform Etsy has recently decided to further filter its e-commerce site for consumers by providing curated urban guides so that shoppers can purchase from stores locally to support their communities. This is revolutionary for an online shopping platform that's main focus to-date has been wide-scale accessibility. While this will still remain a feature of the Etsy brand, consumers can now also look for products sold exclusively in their area and shop locally.
The new feature is known as On the Grid and it allows shoppers to interact with a visually stunning interface that organizes products and shops on the site through location and city for easier local searching.
With on-going economic strife, consumers are aiming to support their communities through local shopping experiences that still allow them to purchase the items they want.
Key Themes Behind This Trend
- Curated City Commerce
- The trend of curated city commerce sites will continue to grow as consumers aim to support their local shops in an increasingly competitive e-commerce landscape.
- Location-based Filters
- The integration of location-based filters will become a common feature across e-commerce platforms, providing consumers with more customized shopping experiences.
- Visual Interfaces
- More e-commerce sites will invest in visually stunning interfaces that enhance the shopping experience and make it easier for consumers to find what they're looking for by location.
Where This Applies
- E-commerce
- E-commerce platforms can benefit from integrating location-based filters and curated city commerce features to attract consumers who prioritize shopping locally.
- Retail
- Traditional brick-and-mortar retail stores can leverage the trend of curated city commerce by partnering with e-commerce platforms like Etsy to reach a wider audience and offer a seamless omnichannel shopping experience.
- Travel and Tourism
- With location-based filters becoming more prevalent in e-commerce, the travel and tourism industry can take advantage by partnering with local businesses to create curated city guides and enhance the travel experience for consumers.
