The Bimba Y Lola Fall/Winter 2014/2015 campaign displays the surreal beauty of floor length hair. In the manner much like Rapunzel, model Caroline Schurch sported tresses stretching all the way down to the ground, a striking feature that is at the center of the brand's current collection.
Paired with Schurch's seemingly endless tresses is a floral neck band, metallic style shoes and a large fur coat. In a similar manner to the blonde coif, these pieces are all remarkably striking, speaking to the high end creativity that is at play within the Bimba Y Lola label.
Cosmetics were also over the top in this fashionable production. Matching the eccentric apparel and hairstyles were elongated pointy black nails and a dark droplet hanging from Schurch's right eye.
Why This Trend Is Growing
- Floor Length Hair
- There is an opportunity for innovative haircare products and accessories that cater to individuals with floor length hair.
- High-end Creativity
- Brands can explore disruptive innovation in fashion design by incorporating striking and surreal elements into their collections.
- Eccentric Cosmetics
- The cosmetics industry can develop unique and bold products that complement unconventional fashion styles and hairstyles.
Industries Being Reshaped
- Haircare Products
- Haircare brands can tap into the market of individuals with long hair by creating specialized products for maintaining and styling floor length hair.
- Fashion Design
- Designers can explore disruptive and surreal elements in their collections to create high-end fashion pieces that make a bold statement.
- Cosmetics
- Cosmetic brands can develop innovative and unconventional products that cater to the needs of individuals who embrace eccentric fashion styles.
