The Patricia Bonaldi Spring/Summer 2015 campaign brings a dark, mangled garden to the fore of its brand. Model Ymre Stiekema stood at the center of the crumbling leaves and twigs, toting pink and yellow flowers in a haunting manner that will most certainly resonate with fans of the label.
Photographer Zee Nunes put together this Patricia Bonaldi production. Nunes added to the apparent mystery via greyscale hues and up close snapshots of Stiekema who looked at the camera in a highly evocative manner.
Matching the garden motif of these advertisements were floral prints and swirling patterns that in many ways mimic the backdrop. Despite the rustic scene, this collection of apparel is upscale and glamorous.
What's Driving This Trend
- Dark Garden Fashion
- Disruptive innovation opportunities include using eerie and haunting imagery in fashion campaigns to create a unique and captivating brand identity.
- Mystical Photography
- Disruptive innovation opportunities lie in using greyscale hues and evocative, close-up snapshots in photography to create a sense of mystery and intrigue.
- Floral Prints Resurgence
- Disruptive innovation opportunities include incorporating floral prints and swirling patterns in fashion designs to create a chic and glamorous aesthetic.
Who This Affects Most
- Fashion
- Disruptive innovation opportunities can be explored by fashion brands to create unique and captivating advertising campaigns that resonate with consumers.
- Photography
- Disruptive innovation opportunities lie in using innovative techniques and styles, such as greyscale hues and close-up snapshots, to create visually captivating photographs.
- Apparel
- Disruptive innovation opportunities exist in the fashion industry to incorporate floral prints and swirling patterns in clothing designs to appeal to consumers looking for a chic and glamorous aesthetic.
