The Adidas Originals Fall/Winter 2014 campaign does away with embellishments, props and bold coloring. Instead, photographer Josh Olins offered up a remarkably ernest look at models Maria Loks and John Hein by way of the collection and its overall aesthetic.
Both Loks and Hein stared ahead intensely at the lens of Olins. This contributed to the overall appeal of the apparel displayed as they posed within oversize graphic print tank tops, loose zip up sweaters, track pants and classic sunglasses.
While Adidas is known for its assortment of stretchy athletic ensembles, there are numerous unpredictable motifs present in this series. This was apparent via plush jackets and leather coats, certainly distinct and separate from outfits that one would spot at the gym.
Key Themes Behind This Trend
- Minimalistic Fashion
- Opportunity for brands to create fashion campaigns that focus on simplicity and understated aesthetics.
- Intense Photography
- Photographers can capture intense and compelling shots to enhance the visual appeal of fashion campaigns.
- Unconventional Athletic Apparel
- Brands can innovate and introduce unexpected elements into athletic wear to create unique and distinctive designs.
Where This Applies
- Fashion
- Fashion brands can incorporate minimalistic and unconventional styles into their collections.
- Photography
- Photographers can explore intense and expressive techniques to capture eye-catching images for fashion campaigns.
- Athletic Wear
- Companies can develop unconventional athletic apparel that combines functionality with distinctive design elements.
