For the Celine Fall/Winter 2014 ad campaign, the French ready-to-wear brand chose high-fashion model Daria Werbowy as the collection's face. Talented photographer Juergen Teller captured the beautiful brunette model dressed head-to-toe in Celine's latest fashions in a glamorous lobby.
While many of the images of the shoot have yet to be released to the public, these images by Teller showcase Werbowy hanging out in a hotel as if she just finished a long day running around the city. Werbowy's makeup and hair is left natural as the bold wool jackets, jewel-toned necklaces and clutches take center stage. The images capture Werbowy's fashionable lifestyle with close-up shots of various pieces from the Celine collection as if they were Werbowy's own belongings. Many of the pieces, such as a mustard yellow tote, are colorful enough to stand alone.
What Makes This Trend Stand Out
- High-fashion Model Campaigns
- Disruptive innovation opportunity: Companies can leverage high-fashion models to create visually stunning ad campaigns that showcase their products in a luxurious setting.
- Glamorous Lobby Fashion
- Disruptive innovation opportunity: Fashion brands can utilize glamorous lobbies as backdrops for their ad campaigns, creating a sense of luxury and sophistication.
- Natural Beauty Aesthetic
- Disruptive innovation opportunity: Beauty companies can embrace the natural beauty trend by featuring models with minimal makeup and showcasing their products in close-up shots for a more authentic and relatable appeal.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: The fashion industry can adopt high-fashion model campaigns and implement glamorous lobby fashion settings to create visually stunning and aspirational advertisements.
- Beauty
- Disruptive innovation opportunity: Beauty brands can embrace the natural beauty aesthetic by featuring models with minimal makeup and leveraging close-up shots to showcase their products in a more authentic and relatable way.
- Hospitality
- Disruptive innovation opportunity: Hotels and luxury hospitality brands can collaborate with fashion and beauty companies to showcase their properties as glamorous lobby locations for fashion shoots, creating mutually beneficial partnerships.
