The Tom Ford Spring/Summer 2014 campaign provides an intensified look at models Carlos Peters, Conrad Bromfield and Esther Heesch. In each picture, the team was pictured crowd surfing above throngs of topless men, all of whom were captured on camera by none other than Tom Ford.
Despite the awkward positions that Peters, Bromfield and Heesch had to master, they came across as exceptionally poised in the shots. Amidst upturned hands and wrists were pieces from the Spring/Summer 2014 collection seen in perforated black dresses, pink and purple menswear suits and bright red patterned blazers.
As Tom Ford is highly regarded as a label for its line of high end accessories, this campaign also includes eyewear, circular sunglasses and animal print loafers.
Key Themes Behind This Trend
- Crowd Surfing Fashion Campaigns
- More fashion brands will leverage the power of crowds and social media to promote their products
- Innovative Fashion Photography
- Fashion brands will experiment with unique and unconventional photography styles to stand out from the competition
- High-end Accessories in Fashion Campaigns
- Fashion brands will focus on promoting their accessories in campaigns to increase sales and brand awareness
Where This Applies
- Fashion Industry
- Fashion brands can use innovative marketing campaigns to increase brand awareness and boost sales
- Photography Industry
- Photographers can experiment with different styles to create unique and eye-catching marketing campaigns for fashion brands
- Accessories Industry
- Accessories brands can partner with fashion brands to promote their products in high-end fashion campaigns
