The new face of Monique Péan's new jewelry collection, Liya Kebede, is front and center of their chilling new campaign that puts the model near an icy waterfall setting.
Shot in the scenic setting of Iceland, the Monique Péan Fall-Winter 2014 Jewelry Campaign pairs the beautifully frigid scenery with the sleek and sophisticated design of the jewelry line. Photographed by Ryan McGinley, this icy jewelry campaign features model Liya Kebede dressed in comfy winter ensembles as she braves the chilly snow debris coming off the breathtaking waterfall behind her. Offering some chic pieces for the upcoming winter season, the Monique Péan Fall-Winter 2014 Jewelry Collection will surely entice fashionistas who are in the mood to add some contemporary pieces to their accessory collection.
Key Themes Behind This Trend
- Icy Jewelry
- Create jewelry collections inspired by icy landscapes and incorporate sleek and sophisticated designs.
- Winter-themed Campaigns
- Shoot fashion campaigns in scenic winter settings to add a unique touch to the brand aesthetic.
- Contemporary Accessories
- Design contemporary jewelry pieces that appeal to fashion-forward individuals looking to update their accessory collection.
Where This Applies
- Fashion
- Fashion brands can explore icy jewelry collections and conduct winter-themed campaigns to attract their target audience.
- Jewelry
- Jewelry designers can leverage winter landscapes as inspiration for their collections and create campaigns highlighting the connection between nature and jewelry.
- Advertising
- Advertising agencies can create compelling winter-themed campaigns for fashion and jewelry brands, incorporating the allure of icy landscapes.
