The Emilio Pucci Fall 2014 campaign embraces just about everything that people love about Brazilian top model Gisele Bundchen. From her amazing hair, which she flips fiercely, to her svelte frame and long legs, it is hard not to want to emulate her in every way that's possible. A good start would be with that intricately studded number she has on.
Shot in studio against a white backdrop by photographer Mario Sorrenti, the Emilio Pucci Fall 2014 campaign showcases a colorful form-fitting mini dress designed by creative director Peter Dundas. Full of movement and sensuality, the image is exactly what people have come to expect from the mother of two. She also stars in fall campaigns for Isabel Marant and Stuart Weitzman.
What Makes This Trend Stand Out
- Hair-flipping Fashion Ads
- Hair flipping in fashion ads as a way to capture attention and add movement to a campaign.
- Emulating Model Gisele Bundchen
- Models as fashion inspirations and opportunities for brands to create specific styles and looks that customers can try to emulate.
- Colorful Form-fitting Mini Dresses
- Form-fitting mini dresses as a trend in fashion and an opportunity for brands to create unique designs that stand out in a crowded market.
Sectors Adopting This
- Fashion Industry
- Fashion brands incorporating hair-flipping and other movement-oriented campaign tactics to promote products and showcase their unique designs.
- Modeling Industry
- Models as fashion ambassadors and opportunities for brands to create specific styles and looks that will resonate with customers.
- Photography Industry
- Fashion photography and its role in highlighting fashion campaigns and capturing attention in crowded markets through the use of visually-striking and movement-oriented methods.
