The Forte Forte Fall/Winter 2014/2015 advertisements are set within light blue bodies of water. Model Missy Rayder stood on top of thin strips of land, showcasing the collection as well as her will to take on daring fashion productions.
Photographer Arnaud Pyvka captured Rayder as she towered above beds of grass. Given the glistening backdrop, he managed to capture the reflection of Rayder within the pools, delivering not only the collection to viewers, but also the evident talent of Pyvka.
Much like the natural landscape present in this campaign are the colors and styles displayed. Present are ivory tones, metallic shades, loose fitting button up dresses, wrap blazers and baggy trousers. These pieces are each appropriate for the outdoors.
What's Driving This Trend
- Aquatic Advertising
- Advertisers can incorporate bodies of water in their fashion campaigns for a captivating effect.
- Reflection Photography
- Photographers can experiment with incorporating reflections into their advertising shots for a unique and dynamic effect.
- Outdoor-friendly Collections
- Fashion brands can design collections geared towards outdoor activities for a niche market and expand their customer base.
Who This Affects Most
- Fashion & Apparel
- Fashion brands can use aquatic settings and reflection photography to advertise their products and stand out in a competitive market.
- Photography
- Photographers can experiment with incorporating reflections and water into their advertising shots to differentiate themselves from their competitors.
- Outdoor Recreation
- Brands catering towards outdoor activities can develop fashionable clothing lines to better appeal to their customers and capitalize on a growing market.
