The Tony Bianco Summer 2014 campaign shines light upon model Gabby Westbrook. In the images taken by photographer Darren Mcdonald, Westbrook posed in front of crashing waves and weathered concrete walls, offering up an unusual juxtaposition between urban and natural spaces.
Mcdonald kept these Tony Bianco advertisements simplistic and minimalist. Instead of incorporating props and ornate sets, Mcdonald focused on the apparel only as he captured Westbrook in what appeared to be effortless positions.
Whether standing tall or crouching forwards, Westbrook did an excellent job of showcasing the current collection. At the fore of the line are loose fitting tube tops, white perforated t-shirts, patterned two piece ensembles, sheer long sleeve tops and eccentric footwear seen in strap sandals and slip on heels.
Why This Trend Is Growing
- Minimalist Fashion Campaigns
- Pursue minimalistic fashion campaigns that focus solely on the apparel, with simple, elegant backdrops.
- Urban-nature Juxtaposition
- Explore the contrast between urban and natural settings to create eye-catching fashion imagery.
- Effortless Poses
- Embrace effortless poses that convey a sense of ease and natural beauty.
Industries Being Reshaped
- Fashion
- Incorporate minimalism and natural settings into fashion campaigns to create a unique, eye-catching aesthetic.
- Photography
- Experiment with juxtaposing urban and natural settings to create captivating photographs.
- Footwear
- Feature eccentric footwear in minimalistic campaigns to showcase their unique designs.
