The Sonia Rykiel Spring-Summer 2014 ad campaign is as bold and vibrant as any of the designer's past campaigns. The backdrop of the photoshoot is comprised of oversized graphic imagery set against a loud hue that really lets the imagery stand out. But what stands out even more is the fashion on display.
The ladylike silhouettes of the Sonia Rykiel Spring-Summer 2014 collection are given a edgy and quirky appeal thanks to the imaginative backdrop. Shot by photographer Craig McDean, the ad campaign stars British model Karen Elson. The pink-haired beauty is clad in the season’s pretty pastels and luxe knitwear. Perfect for the youthful working woman, the outfits are professional with a hint of playfulness that is especially needed in creative workspaces.