Urban Explorer Fashion Ads

The DKNY Fall 2013 Ad Campaign Stars an Edgy Cara Delevingne

Model of the minute Cara Delevingne explores the urban jungle that is New York City in the DKNY Fall 2013 ad campaign. Considering that she hails from Britain, it is only natural that she would be interested in these foreign surroundings. Whether she is taking pictures, riding in yellow cabs or watching some street ball, the blonde beauty is impeccably and edgily dressed.

The DKNY Fall 2013 ad campaign was lensed by photographer Mikael Jansson. Delevingne is joined by male model Ollie Edwards and New York-based artist Curtis Kulig. Stylish and contemporary, it is completely understandable why she is overtaking the fall campaigns this year. With Fendi, Mulberry and more already under her belt, she might very well be the only face readers will see when flipping through magazines.

Urban Exploration Fashion
The trend of urban exploration-inspired fashion campaigns presents opportunities for brands to showcase edgy and contemporary designs.
International Models in Foreign Settings
The trend of using international models in foreign settings offers brands the chance to create visually striking and culturally diverse ad campaigns.
Model-centric Fall Campaigns
The trend of featuring a single model in multiple fall campaigns allows brands to establish a strong and recognizable brand image.

Where This Applies

Fashion
Fashion industry can leverage the trend of urban exploration fashion to create innovative and edgy clothing lines.
Advertising
Advertising industry can benefit from the trend of using international models in foreign settings to create visually captivating ad campaigns that attract attention.
Magazines
Magazine industry can capitalize on the trend of model-centric fall campaigns to create cohesive and memorable fashion editorials.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 74%
Freshness 8%

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