The Topshop x Adidas Originals ads draws viewers into the beauty of slicked back looks. The hair of model Charlotte Wiggins was damp and combed to the sides, taking attention away from the tresses and placing it towards the collection of apparel.
Photographer Paul Wetherell put together this Topshop x Adidas Originals production. As the line represents a collaboration between the two labels, Wetherell used a grey backdrop to further offset the assortment of track suits, athletic shorts, loose tank tops and crew neck sweaters.
Given the Adidas hold over footwear, the campaign also focus upon classic low rise sneakers and the more modern introduction of high tops. As multi print patterns are displayed on the shoes, they will stand out for shoppers.