The Topshop x Adidas Originals ads draws viewers into the beauty of slicked back looks. The hair of model Charlotte Wiggins was damp and combed to the sides, taking attention away from the tresses and placing it towards the collection of apparel.
Photographer Paul Wetherell put together this Topshop x Adidas Originals production. As the line represents a collaboration between the two labels, Wetherell used a grey backdrop to further offset the assortment of track suits, athletic shorts, loose tank tops and crew neck sweaters.
Given the Adidas hold over footwear, the campaign also focus upon classic low rise sneakers and the more modern introduction of high tops. As multi print patterns are displayed on the shoes, they will stand out for shoppers.
Why This Trend Is Growing
- Athletic Wear Fashion
- Opportunities to innovate in design and marketing of athletic wear for fashion-conscious consumers
- Slicked Back Hairstyles
- Opportunities to introduce new hair styling products and techniques for slicked back looks in fashion
- Multi-patterned Sneakers
- Opportunities to develop new sneaker designs featuring multi-patterned prints for fashion-conscious consumers
Industries Being Reshaped
- Fashion
- Fashion companies can capitalize on the growing demand for athletic wear fashion and introduce new designs and marketing strategies
- Beauty
- Beauty companies can develop and market new hair styling products and techniques for slicked back hairstyles
- Footwear
- Footwear companies can incorporate multi-patterned prints in their designs to cater to the fashion-conscious consumer market
