The Givenchy Spring/Summer 2014 campaign displays what it's like to go about a high end voyage. Models Asia Chow, Erykah Badu, Maria Borges, Eboni Riley and Dominik are depicted charting upon an upscale trip, all captured on camera by photography duo Mert & Marcus.
The back of a black Mercedes and chunky travel bags are all that one needs to envision open roads and leisurely flights. The men and women featured are well dressed for the occasion, seen in rainbow-hued cut wrap dresses, revealing lingerie and open toed sandals.
Given Givenchy's known proclivity for glamor, shimmering two piece suits and dresses are also displayed. The collection is thus both fit for the urban jet setter as well as those going about a night on the town.
Key Themes Behind This Trend
- Upscale Fashion Campaigns
- Opportunity for disruptive innovation in creating high-end fashion campaigns that showcase luxury travel experiences.
- Travel-inspired Fashion
- Opportunity to create a fashion line that combines travel-inspired elements with upscale designs, reflecting the desires of the modern upscale traveler.
- Luxury Travel Photography
- Opportunity to disrupt the luxury travel photography industry by capturing unique and opulent travel experiences in a visually stunning way.
Where This Applies
- Fashion Industry
- Fashion brands can capitalize on the trend of upscale travel-inspired fashion by creating collections that cater to the desires of the upscale traveler.
- Luxury Travel Industry
- Luxury travel companies can leverage the trend of upscale fashion campaigns to create immersive and visually stunning marketing campaigns that attract upscale travelers.
- Photography Industry
- Photographers can seize the opportunity to disrupt the luxury travel photography industry by offering unique and visually captivating services tailored to the upscale traveler.
