The Rag & Bone Spring/Summer 2014 campaign makes use of old school camera work. Photographer Glen Luchford incorporated polaroid elements into the display of apparel, showcasing the collection alongside model Stacy Martin who was featured in black and white only.
Much like the polaroids, the apparel displayed in this Rag & Bone collection is also quite retro. School girl sweaters paired with crop tops speak to the 1970s era, re-imagined here with the help of menswear-style blazers and leather-trim work pants.
Not surprisingly, long draping tresses matched with short choppy bangs also echo the decade. It is thus apparent that the label is aiming for a chic retro revival this season, perfect for fans of the time period.
Why This Trend Is Growing
- Retro Fashion
- The use of old school camera work and retro clothing styles in fashion campaigns presents opportunities for brands to tap into nostalgia and vintage sensibilities.
- Polaroid Aesthetics
- Incorporating polaroid elements into visual campaigns allows for a unique and distinctive vintage look that can set brands apart and attract attention.
- 1970s Inspired Fashion
- Drawing inspiration from past decades, particularly the 1970s, can provide a fresh take on fashion and appeal to consumers' desire for unique and distinctive styles.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the use of polaroid aesthetics and retro fashion styles in advertising and marketing campaigns to appeal to consumers nostalgic for past decades.
- Photography
- The use of polaroid elements in photography presents opportunities for photographers to experiment with retro aesthetics and create unique visual content for brands.
- Advertising and Marketing
- The incorporation of polaroid elements and 1970s fashion styles in advertising and marketing campaigns presents disruptive innovation opportunities for companies looking to create distinctive and memorable campaigns.
