The Rag & Bone Spring/Summer 2014 campaign makes use of old school camera work. Photographer Glen Luchford incorporated polaroid elements into the display of apparel, showcasing the collection alongside model Stacy Martin who was featured in black and white only.
Much like the polaroids, the apparel displayed in this Rag & Bone collection is also quite retro. School girl sweaters paired with crop tops speak to the 1970s era, re-imagined here with the help of menswear-style blazers and leather-trim work pants.
Not surprisingly, long draping tresses matched with short choppy bangs also echo the decade. It is thus apparent that the label is aiming for a chic retro revival this season, perfect for fans of the time period.
Prim Polaroid Fashion Campaigns
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Raw Model Polaroids
Retro Polaroid Editorials
Polaroid Aesthetic Lookbooks
Racy Polaroid Photoshoots
Contemporary Surrealism Portraits