The Emporio Armani Spring/Summer 2014 campaign starring models Anais Pouliot, Diana Moldovan and Daria Pleggenkuhle displays the women jumping about an all-black backdrop. Photographer Alasdair McLellan took images of the women as they jumped around on set, displaying their playful side along with couture apparel.
The aggressive motions of Pouliot, Moldovan and Pleggenkuhle enables viewers to fully take in this Spring/Summer 2014 collection. Displayed in the images are blue and violet one piece suits, flowing velvet jackets, silky blue pants and wide legged trousers.
No matter what shoppers take to in this line, what can at the very least be appreciated is the artistic direction of McLellan. He has evidently stepped outside the run of the mill fashion box.
What's Driving This Trend
- Playful Fashion Campaigns
- Incorporating movement and unexpected poses in fashion campaigns.
- Vibrant One-piece Suits
- Designing one-piece suits in bold, eye-catching colors.
- Unconventional Fashion Photography
- Exploring unique and unexpected ways to showcase fashion in photography.
Who This Affects Most
- Fashion and Apparel
- Opportunities to incorporate more playful and dynamic elements in fashion campaigns and designs.
- Photography
- Opportunities to experiment with unconventional and creative approaches to fashion photography.
- Marketing and Advertising
- Opportunities to create attention-grabbing and memorable campaigns by featuring unexpected poses and movements.
