Zara's Latest Menswear Ad Features Cozy and Classically Elegant Looks
Jana Pijak — August 1, 2014 — Marketing
References: zara & malemodelscene.net
Benjamin Eidem, Daisuke Ueda and Matthew Holt star in Zara's Fall/Winter 2014/2015 campaign. The models pose in the retailer's cozy and sophisticated menswear staples while staring dramatically into the camera's lens.
The brooding models are captured in lounging shots and are effortlessly elegant. Benjamin, Daisuke and Matthew pose amidst an outdoor setting that features layered vignette backdrops, dynamic shadows and high-contrast filters.
Zara's cozy knits, structured suits and iconic coat looks are highlighted in the menswear advertorial that features a range of covetable looks. The styles are youthful and modern without losing their sense of timeless sophistication, an aesthetic that makes Zara a household name. The retailer is a favorite for high fashion lovers who are looking for quality style on a low budget.
The brooding models are captured in lounging shots and are effortlessly elegant. Benjamin, Daisuke and Matthew pose amidst an outdoor setting that features layered vignette backdrops, dynamic shadows and high-contrast filters.
Zara's cozy knits, structured suits and iconic coat looks are highlighted in the menswear advertorial that features a range of covetable looks. The styles are youthful and modern without losing their sense of timeless sophistication, an aesthetic that makes Zara a household name. The retailer is a favorite for high fashion lovers who are looking for quality style on a low budget.
Trend Themes
1. Sophisticated Menswear Staples - Opportunity to create a line of innovative and sustainable high-quality menswear staples inspired by classic designs.
2. Outdoor-themed Fashion Campaigns - Opportunity to create outdoor-themed fashion campaigns that showcase a sense of rugged sophistication and modern elegance.
3. High Fashion on a Low Budget - Opportunity to develop more affordable high fashion lines that do not compromise on style and quality.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to create their own lines of classic, low-budget, yet high-quality menswear staples.
2. Photography and Videography - Opportunity for photographers and videographers to develop their skills in capturing the perfect outdoor-themed shots that exude sophistication and elegance.
3. Sustainable Fashion - Opportunity for sustainable fashion brands to incorporate classic menswear staples into their collections, providing customers with fashionable and eco-friendly options.
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