The Sonia Rykiel Spring/Summer 2014 campaign provides a look at the current collection alongside large scale cartoonish drawings. Standing directly behind model Karen Elson were sketches of smoking lips, peace signs and ice cream cones, delivering the line with no particular artistic order or motif.
In the advertisements, Elson sported a professional manner of dress. Tight knee-length skirts were paired next to button up blazers, sleek tie up tops and elongated vests, pieces that can each be worn at meetings or in office settings.
Despite the professional tones present in this Sonia Rykiel production, photographer Craig McDean shook up the set with bold backdrops featuring blue, orange and violet shading. Evidently, the label is as usual aiming to captivated its audience.