The Tru Trussardi Fall/Winter 2014/2015 campaign does an impressive job of playing up on varying colors and images. Photographer Collier Schorr juxtaposed portraits of model Lindsey Wixson with one another, enabling viewers to focus on the current collection in addition to the brand's artistic direction.
Black and white shots of Wixson are matched with bubble gum pink backdrops and pale grey sets. As a direct consequence of this choice, the advertisements are both subdued and deliberately playful, vacillating somewhere between the two motifs.
Showcased via the pictures are dark red leather jackets, button up denim shirts, patterned jeans, professional blazers and large overhanging trench coats. Each piece merges sensibility with daring elements, the exact mix that many shoppers desire.
What's Driving This Trend
- Colorful Contrasts
- Opportunities for fashion brands to use various contrasting colors and backgrounds for visually appealing campaign ads.
- Mixed Textures
- Opportunities for fashion brands to mix textures and materials to create unique and desirable clothing pieces.
- Artistic Direction
- Opportunities for fashion brands to showcase their brand's artistic direction through creative campaign ads.
Who This Affects Most
- Fashion Industry
- Opportunities for fashion brands to break boundaries and creatively showcase their clothing collections through campaign ads.
- Advertising Industry
- Opportunities for advertising agencies to create visually striking and creative campaign ads for fashion brands.
- Photography Industry
- Opportunities for photographers to experiment with contrasting colors and textures in creating visually appealing campaign ads for fashion brands.
