The MSGM Fall/Winter 2014 ad campaign celebrates same sex relationships and is released just in time for WorldPride 2014. Launching from June 20th to June 29th in Toronto, this celebration draws crowds of spectators and participants from across the globe.
Photographer Giampaolo Sgura captures his model muse Mariano Ontañon and co-star Dominik Bauer in Italian label MSGM's latest Fall/Winter 2014 campaign that celebrates acceptance and empowerment.
Mariano and Dominik are portrayed as lovers in the advertorial and are captured while kissing and embracing. The label's latest collection highlights sporty pieces with an abundance of eye-catching prints that are signature to the streetwear label. Following in the footsteps of other luxury brands, the Italian label sets themselves apart with a campaign that celebrates WorldPride.
What's Driving This Trend
- Inclusive Marketing
- Brands that embrace diversity and inclusivity in advertising and marketing can attract a broader customer base and create a positive brand image.
- Representation in Fashion
- Fashion labels that showcase diversity in their campaigns can inspire consumers and create positive social impact by breaking down societal norms.
- LGBTQ+ Celebration in Marketing
- Marketing campaigns that celebrate LGBTQ+ relationships and promote equality can resonate with consumers who prioritize supporting socially responsible brands.
Who This Affects Most
- Fashion Industry
- Fashion labels can create disruptive innovation opportunities by embracing inclusive advertising, representation, and LGBTQ+ empowerment.
- Marketing Industry
- Marketing agencies can work with brands to create innovative campaigns that celebrate diversity and inclusivity in advertising.
- Hospitality Industry
- Hotels, resorts, and event venues can create events and experiences that celebrate the LGBTQ+ community and promote inclusivity in their offerings.
