Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Social Book Participants Could Be Credited in Pharell's New Book

 - Apr 24, 2014
References: tippex-socialbook & prexamples
The 'Social Book' campaign involving Pharrell Williams' book 'Inspiration,' revives the crazy Hunter & the Bear from an old Tipp-Ex ad that went viral years ago. Although the pairing is a totally unexpected one, the campaign is really clever.

The Social Book takes elements from the original Tipp-Ex campaign and has the pages of Pharrell's new book accidentally whited out by the bear. Now, in order for the book to be published and sold, it's relying on people of the Internet to fill in the blanks by guessing the correct words.

It's pretty awesome that if you're the first person to guess any word, you'll get a credit in Pharrell's book. As well, revenues from book sales will support 'From One Hand To AnOTHER,' which provides learning programs for underprivileged kids.