Save Yourselfie Cracks Down on People Who Are Addicted to Selfies
Laura McQuarrie — July 31, 2014 — Marketing
References: adeevee
A quick browse through Instagram will show you tons of people who are addicted to selfies, whether they'll admit it or not. The 'Save Yourselfies' social campaign takes a rather harsh approach to squashing selfies, as it's made apparent by the #IfYouSelfieIllDeleteYou hashtag. For the campaign, people who are fed up with selfie addicts are encouraged to share the video, simultaenously encouraging a selfie-addicted friend to put down their camera phone by tagging them.
The video promoting Save Yourselfie shows a rehab group for people who take too many pictures of themselves. Surprisingly, the group seems to have a lot of empty chairs, but these people have abused selfies to a point where they become invisible to others around them from overuse—this must be a selfie-taker's worst nightmare.
The video promoting Save Yourselfie shows a rehab group for people who take too many pictures of themselves. Surprisingly, the group seems to have a lot of empty chairs, but these people have abused selfies to a point where they become invisible to others around them from overuse—this must be a selfie-taker's worst nightmare.
Trend Themes
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Selfie Addiction — Creating campaigns and interventions to address selfie addiction and promote healthy digital habits.
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Save Yourselfies — Implementing social campaigns that encourage people to put down their camera phones and reduce excessive selfie-taking.
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Digital Detox — Providing services and products that help individuals disconnect from technology and prioritize face-to-face interactions over selfies.
Industry Implications
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Social Media — Developing tools and features to help users be more mindful of their selfie-taking habits and promote digital well-being.
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Digital Wellness — Creating apps, wearable devices, and services that assist individuals in managing and overcoming selfie addiction.
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Mental Health — Offering counseling, therapy, and support groups tailored to individuals struggling with selfie addiction and its psychological impact.
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