Selfie Addiction Campaigns

Save Yourselfie Cracks Down on People Who Are Addicted to Selfies

A quick browse through Instagram will show you tons of people who are addicted to selfies, whether they'll admit it or not. The 'Save Yourselfies' social campaign takes a rather harsh approach to squashing selfies, as it's made apparent by the #IfYouSelfieIllDeleteYou hashtag. For the campaign, people who are fed up with selfie addicts are encouraged to share the video, simultaenously encouraging a selfie-addicted friend to put down their camera phone by tagging them.

The video promoting Save Yourselfie shows a rehab group for people who take too many pictures of themselves. Surprisingly, the group seems to have a lot of empty chairs, but these people have abused selfies to a point where they become invisible to others around them from overuse—this must be a selfie-taker's worst nightmare.

Selfie Addiction
Creating campaigns and interventions to address selfie addiction and promote healthy digital habits.
Save Yourselfies
Implementing social campaigns that encourage people to put down their camera phones and reduce excessive selfie-taking.
Digital Detox
Providing services and products that help individuals disconnect from technology and prioritize face-to-face interactions over selfies.

Sectors Adopting This

Social Media
Developing tools and features to help users be more mindful of their selfie-taking habits and promote digital well-being.
Digital Wellness
Creating apps, wearable devices, and services that assist individuals in managing and overcoming selfie addiction.
Mental Health
Offering counseling, therapy, and support groups tailored to individuals struggling with selfie addiction and its psychological impact.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 88%
Freshness 8%

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