Part of what makes the Internet so great is the instantaneity of it all, but shorter attention spans also means that fewer people are dedicated to reading anything longer than a couple of paragraphs—but this reading campaign from Penguin gives books a fighting chance by giving them a voice on social media.
Penguin's bookmark comes equipped with a timer, a nano computer with WiFi and light sensor so that it knows exactly the last time a book was opened. To offer some words of encouragement to readers who have put down a book for too long, the bookmark will send a tweet featuring real phrases from the author, or a message in their style of writing. Rather than being forgotten and collecting dust on a bookshelf, this page marker is one that gets books noticed.
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