The Puma Forever Faster campaign puts out a call to all troublemakers and of course, tons of users on the Internet were happy to cause some mischief.
The campaign asks Twitter users to send out a tweet using the #foreverfaster tag, and in response, an auto-generated messaging service replies to users with a message with their name that looks like an athlete's signed autograph card. However, there were some true troublemakers that began taking advantage of the automated nature of the Forever Faster responses, and began sending out tweets from lewd usernames. Meaning that the messages automatically sent out turned out to be more troubling than inspiring, including ones like "Cocaine, couldn't do it without you," where the name of the person was swapped out for a drug.
Auto-Reply Sports Campaigns
More Stats +/-
Mismatched Shoe Packaging
Angular Unfolding Shoeboxes
Intergalactic Rebranded Posters
Polygonal Sneaker Illustrations
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.