To do something a little different for the Russian noodle chain Wokker, Hungry Boys created a short and sweet food campaign consisting of nine commercials that are only about 10 seconds in length. The videos star a boy who is absolutely obsessed with eating noodles all the time and each clip also works in some magic for an extra quirky twist. The extremely to-the-point nature of the videos makes it perfect for sharing on social media, plus the 10-second stories all have great viral potential.
Although the videos have been filmed in Russian, English subtitles can be turned on with YouTube. In this particular clip, the boy claims that he's so hungry, he'll eat his hat. After shaking his cap in front of the camera furiously for a few seconds, it magically turns into a package of noodles.