The Red Lippy Project is an initiative that was started by Eve Appeal, a women's cancer charity, which encouraged women to put on red lipstick and start collecting donations and raising awareness for cervical screening.
Even in times of economic downfall, one beauty essential that never fails to sell is plain red lipstick. Inspired by the popular #nomakeupselfie tag that's been taking over the Internet, this campaign follows a similar idea, except that it involves getting all dolled up for a good cause.
For the project, Topshop created a special Red Lippy edition lipstick, which became available in-store as of June 9th, with 30% of the proceeds from sales of the red lipstick going towards charity.
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