For National Lipstick Day on July 29th, MAC Cosmetics teamed up with UK delivery service Deliveroo to emphasize the incredible staying power of its Retro Matte Liquid Lipstick. The #MACvFood stunt invited people to apply their favorite shade of lipstick and see how well it held up against different foods shared through Deliveroo. The Retro Matte Liquid Lipstick boasts a long-wearing formula that stands the test of time for eight hours without feathering or bleeding.
At a time when restrictions are lifting and restaurants are reopening, this playful campaign helps to remind people of the lipstick's best features for mask-wearing and eating. Although lipstick sales fell as face masks became mandatory in many places, it's expected that they will pick up again as masks come off and the economy rebounds.