Face masks and lockdown orders limited the use or need for lipstick and as a result, sales of this beauty product have suffered over the last few years—but No7 Beauty Company is celebrating the return of smiles with a new lipstick line. To coincide with the end of mandatory face covering guidance in the UK and the UN's International Day of Happiness, Boots-owned brand is pushing limited-edition lipsticks.
The Unstoppable lip campaign created with design agency Free The Birds reintroduces the brand's Moisture Drench lipsticks, which have been renamed to Respect Rouge, Hope Taupe, Freedom Plum and Equality Coral. Additionally, the brand logo has been adapted so that a portion of the "o" of No7 resembles a smile.
To support the launch, Boots will be hosting a Festival of Smile in-store event at locations across London.
What's Driving This Trend
- Smile-inspired Beauty Products
- Recent developments in the beauty industry are creating a new category of smile-inspired products that could provide innovative opportunities for product development.
- Post-pandemic Celebrations
- As the world opens up post-COVID-19 pandemic, businesses are finding innovative ways to celebrate and promote their products to meet the changing needs of their customers.
- Rebranding with a Purpose
- Brands that reinvent themselves with a purpose can grab the attention of their target audiences and leverage the power of story-telling to stand out.
Who This Affects Most
- Beauty and Cosmetics
- The beauty and cosmetics industry has an opportunity to tap into the new category of smile-inspired products and can target the post-pandemic celebratory mood.
- Marketing and Advertising
- Marketing and advertising agencies can help brands reinvent themselves with a purpose and communicate their message effectively to their target audience.
- Retail
- Retailers have an opportunity to host in-store events that align with the current market trends and offer a unique shopping experience to their customers.
