To celebrate the 40th anniversary of its partnership with Roland-Garros, the BNP Paribas bank came up with an innovative campaign to engage fans in the French Open.
Instead of training a tennis player one-on-one, BNP Paribas had Paris’ ‘We Are Social’ agency devise a completely new way to approach preparing for the event. The ‘We Are Tennis’ community was established online and anyone with a Twitter account was invited to ‘Tweet & Shoot,’ which had fans specify the position, trajectory and spin of a tennis ball to be fired at Jo-Wilfried Tsonga, to help him improve his game before the French Open.
Thousands of people participated and tuned in to the live stream—an audience big enough to fill the Roland-Garros courts 12 times. As well as getting a ton of media coverage worldwide, there was some triumph for tennis player Tsonga too, as he made it to the semi-finals for the first time ever.
Tweet-Directed Tennis Matches
More Stats +/-
Diverse Olympic Body Shoots
Asymmetric Tennis-Inspired Apparel
Robotic Pet Toys
Playful Puppy-Powered Contraptions
Designer Tennis Balls
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The BNP Paribas Bank Helped Tennis Players Train with Twitter
- By: Laura McQuarrieJan 5, 2014