Rather than going the conventional route of sending out his resume, this creative promotional campaign from Max Kurstjens appeals to prospective employers in a new way.
Finding that it was extremely difficult to capture the attention of a prospective employer in the usual way, Kurstjens set out to create something that they absolutely couldn't miss. Inspired by hijacking an agency's hashtag on social media, Kurstjens' campaign floods the Instagram feeds of agencies like Leo Burnett, DDB Worldwide and TBWA. Images posted to Instagram with these tags direct viewers to 'We Have Your Hashtag,' a site that shows hashtags "held hostage" and being tortured in various ways. In order to prevent any more danger from being done to the hashtags, all the agencies had to do was reach out and get in touch with Kurstjens.
Key Themes Behind This Trend
- Creative Promotional Campaigns
- Opportunity for businesses to stand out by creating unconventional and attention-grabbing promotional campaigns.
- Hashtag Marketing
- Potential for brands to leverage hashtags on social media as a marketing strategy to engage and capture the attention of their target audience.
- Interactive Social Media Engagement
- Emerging trend of using interactive elements on social media platforms to engage and interact with users in unique ways for marketing purposes.
Where This Applies
- Advertising
- Innovative advertising agencies can embrace creative promotional campaigns like hashtag-hijacking to reach and engage their audience effectively.
- Digital Marketing
- Digital marketers can capitalize on the power of hashtags and interactive social media engagement to create impactful campaigns that resonate with their target audience.
- Employment and Recruitment
- Companies in the job market can explore unconventional approaches, like Max Kurstjens' campaign, to capture the attention of potential employers and stand out among other applicants.
