The 'Want New Car' Honda social media campaign takes note of people who have sent out Tweets about behing unhappy with their current vehicle. On July 15th, Honda encouraged Twitter users to use the hashtag "want new car" and in exchange, Honda sent out a series of personalized six-second Vine videos in response.
Honda partnered with the RPA agency to bring this campaign to life and coordinate its launch with its Summer Clearance Sales Event in the hopes of coaxing miserable car owners to buy a shiny new vehicle.
Although it seems like an overwhelming idea to make a video for each person who tweets using this hashtag, Vine videos are a short and sweet way for a brand to make personal connections with its consumers.
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