As part of its #FindFlavour campaign to advertise its lager, Fuller Frontier released a fun series of beer posters that will be sure to catch the eyes of avid Instagram users.
The posters take inspiration from the shape of a Polaroid photo and include a large colored square at their centers. Instructions for interacting with the posters are included at the bottom, which explain that a person is to use Instagram to take a photo of the poster and scroll through the app's available photo-altering filters in order to reveal a hidden symbol—such as a tall glass that's overflowing with beer.
In return for finding and sharing these hidden messages and images from Fuller Frontier with the #FindFlavour hashtag, users have the chance to win prizes.
Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters
Laura McQuarrie — October 19, 2016 — Tech