As part of its 'Like a Captain' campaign, Captain Morgan is giving away $10,000 to the person who best embodies the spirit of the brand's iconic captain. In order to be eligible for the challenge, people must share a photo, video or post to a social site like Twitter, Vine or Instagram, accompanied by the #LikeACaptain tag.
The brand will judge user submissions based on their creativity, and to give people an idea of the kind of spirit they're looking for, the brand showed a video of the crazy ways to sit, date and pour just like a captain. Even if you're not the grand prize winner, the second and third place prizes are pretty sizable too.
Why This Trend Is Growing
- User Generated Content Competitions
- Brands can launch UGC competitions with creative taglines to boost engagement, increase brand loyalty, and drive sales.
- Social Media Influencer Marketing
- Brands can collaborate with social media influencers to gain more user-generated content, increase brand awareness and boost engagement.
- Branded Hashtag Creation
- Brands can create and publicize a branded hashtag to increase brand reach and improve brand recall among their target audience.
Industries Being Reshaped
- Alcoholic Beverage Industry
- Brands in the alcoholic beverage industry can launch similar UGC competitions with attractive rewards to enhance visibility and brand loyalty.
- Marketing Industry
- Marketing Agencies can utilize the power of social media campaigns and influencer marketing to help their clients generate user-generated content.
- Social Media Industry
- Social media platforms can develop new features and functionalities to help brands showcase user-generated content and incentivize more user participation.
