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Top 85 Interactive Ideas in October

From Touch-Activated Denim Ads to Travel Simulation Booths

— October 29, 2014 — Marketing
When it comes to marketing, some of the best October 2014 interactive ideas put a focus on creating a totally immersive experience that engages multiple senses. One impressive experience to call out is the 'Sound of Porsche' pop-up lab in New York, which takes fans on a journey of sights and sounds from the brand's history.

If you can't make it out to the multi-sensory lab, there are also a number of great interactive experiences that you can take advantage of with a mobile device. One particularly shocking interactive ad that was recently launched includes a promotion for the upcoming season of Homeland, which takes the form of a phone ad that simulates a bomb going off. Although not all of these examples are explosive, they're just as efficient at making as big an impact.
6.5
Score
Popularity
Activity
Freshness
84
Awful Audiobook Shops
Awful Audiobook Shops
This Fake Web Store Pits Actual Books vs. Audio Books, and Audio Loses
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83
Potato Chip Debates
Potato Chip Debates
Pringles' Potato Chip Ad Ties in with the Upcoming Ontario Elections
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82
Speed Reading Web Ads
Speed Reading Web Ads
Cellcom Uses Speed Reading Online to Demonstrate Its Network's Power
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81
Interactive Dream Dates
Interactive Dream Dates
A Date in the Life Allows You to Live Out a Potential Fantasy
<
80
Rivaling Dessert Campaigns
Rivaling Dessert Campaigns
Dairy Queen's Food Battle Has Apples, Pumpkins & US States Duke It Out
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79
Gifting Takeout Boxes
Gifting Takeout Boxes
Ping Pong Turned Its Take Out Food Box into a Present-Sharing Systems
<
78
Somber Phonecall Stunts
Somber Phonecall Stunts
This Stunt Brings Awareness on World Suicide Prevention Day
<
77
Hi-Tech Baby Collage Apps
Hi-Tech Baby Collage Apps
Pampers' Baby Photo App Uses AI to Collage the Best Videos Together
<
76
Sporty GIF Generators
Sporty GIF Generators
Moments from Madden NFL Come to Life as Football GIFs with the Giferator
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75
Dog Radio Stations
Dog Radio Stations
Pedigree's K9FM is a Radio Station with Canine-Friendly Content
<
74
Mileage Countdown Campaigns
Mileage Countdown Campaigns
SEAT's Summer Campaign Charts the Route to Relaxation
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73
Healthy Superhero Campaigns
Healthy Superhero Campaigns
Florida Reimagines Old Orange Juice Mascot as Captain Citrus
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72
App-Connected Commercials
App-Connected Commercials
McDonald's Fruit Match Commercial Plays a Game with Smartphones
<
71
Selfie Road Signs
Selfie Road Signs
The City of Antwerp's Creative Speeding Road Sign Makes Use of Selfies
<
70
Cheesy Museum Pop-Ups
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
<
69
Interactive Lemon Fridges
Interactive Lemon Fridges
Nestea's Interactive Marketing Campaign Requires Action to Open a Fridge
<
68
Digital Pizza Payments
Digital Pizza Payments
The Pizza Hut and Visa Checkout Lets Consumers Purchase Pizzas Virtually
<
67
Camera-Embedded Bras
Camera-Embedded Bras
Nestlé FITNESS' Breast Cancer Awareness Campaign Involves a Hidden Camera
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66
Dancing Traffic Lights
Dancing Traffic Lights
Smart Car Set Up a Fun Traffic Light to Make Waiting More Entertaining
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65
Digital Book-Sharing Benches
Digital Book-Sharing Benches
This Book Reading Campaign Provides People with a Way to Pass Time
<
64
Virtual Skateboarding Simulators
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
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63
Friendly Drone Campaigns
Friendly Drone Campaigns
Kirin's Beer Commercial Shows How You Can Meet a Bird-Shaped Drone
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62
Prize-Filled Pop Cans
Prize-Filled Pop Cans
Coca-Cola Japan's Vending Machines Dispense Gold Pop Cans with Treasures
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61
Integrated Sing-a-Long
Integrated Sing-a-Long
Misel Saban Shares Her Top Karaoke-Infused Retail Experiences
<
60
Busty Seatbelt Campaigns
Busty Seatbelt Campaigns
The Romanian Auto Club Encourages Seat Belt Safety with Selfies
<
59
Creepy Commenter Campaigns
Creepy Commenter Campaigns
Eurofil's Home Insurance Campaign Alarms Vacationers on Instagram
<
58
Fill-in-the-Blank Bullying Campaigns
Fill-in-the-Blank Bullying Campaigns
Public Safety Canada Demonstrates How Mean Words Can Hurt
<
57
Social Anti-Embarassment Apps
Social Anti-Embarassment Apps
Comansegur's Alarm Halts Embarrassing Facebook Status Updates
<
56
Dangerous Tweet Campaigns
Dangerous Tweet Campaigns
Nao Foi Acidente's Drinking and Driving Campaign Uses Fake Criminals
<
55
Interactive Shadow Booths
Interactive Shadow Booths
K&H's Interactive Mobile Ad Stages a Phone-Activated Shadow Play
<
54
Interactive Dance Installations
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
<
53
Personalized Music Videos
Personalized Music Videos
Etienne De Crecy's Hashtag My Ass Makes a Video from Your Instagram Pics
<
52
Agency Matchmaking Apps
Agency Matchmaking Apps
Pitcher Helps You Find an Ad Agency as You Would Dates on Tinder
<
51
Captain Imitation Competitions
Captain Imitation Competitions
Captain Morgan Wants to See How You Live & Play Like a Captain
<
50
Social Fashion Shows
Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
<
49
Interactive Print
Interactive Print
Editor Jaime Neely Discusses Her Favorite Immersive Print Campaigns
<
48
Edible Banana Trophies
Edible Banana Trophies
Dole Rewards Marathon Runners with a Unique Trophy Design
<
47
Civic Messaging Apps
Civic Messaging Apps
The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
<
46
Unwitting Wi-Fi Campaigns
Unwitting Wi-Fi Campaigns
F-Secure Shows Warns Against Joining an Unsecured Wi-Fi Network
<
45
Superhero Projection Stunts
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
<
44
Social Blood Donation Campaigns
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
<
43
Patience-Rewarding Ads
Patience-Rewarding Ads
Eat's Pre-Roll Ad Challenges YouTube Viewers to Wait
<
42
Intuitive Presentation Software
Intuitive Presentation Software
Sway's Digital Presentation Software Lets You Create on the Go
<
41
Gigantic Donut Boxes
Gigantic Donut Boxes
Krispy Kreme's Big Box of Donuts Will Be Given Away to One Lucky Company
<
40
Augmented Chocolate Wrappers
Augmented Chocolate Wrappers
Lacta's Chocolate Packaging Wrapper Hides Secret Messages with AR
<
39
Immersive Journalism Experiences
Immersive Journalism Experiences
This Oculus Rift Experience Lets You Step Right into a News Story
<
38
Cup-Unlocking Campaigns
Cup-Unlocking Campaigns
This Campaign Challenged Fans to Free a Chained Up Nescafe Red Mug
<
37
Tweet-Designed Dresses
Tweet-Designed Dresses
Christian Siriano x Verizon's Social Media Dress Was Crafted from Tweets
<
36
Period Arcade Games
Period Arcade Games
Kotex Advertises Its 3D Capture Core Pads with Two Marketing Games
<
35
Interactive Music Albums
Interactive Music Albums
'The DNA Project' by j.viewz Brings Fans into the Creative Process
<
34
Talking Water Fountains
Talking Water Fountains
The Drink Up Campaign Features a Fountain to Encourage Healthy Hydration
<
33
Affirming Interactive Mirrors
Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
<
32
Feel-Good Retail Mirrors
Feel-Good Retail Mirrors
This Motivational IKEA Mirror Boosts Esteem In-Store
<
31
Beer-Gifting Apps
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
<
30
Filmic Photographer Contests
Filmic Photographer Contests
Netflix Wants a 'Grammaster' to Run Its Netflix Instagram Account
<
29
Travel Simulation Booths
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
<
28
Bomb-Simulating Phone Ads
Bomb-Simulating Phone Ads
Homeland's Fourth Season is Marketed with Quite the Bang
<
27
Furnished Climbing Walls
Furnished Climbing Walls
IKEA's Interacitve Ad Mixes Rock Climbing with Home Decor
<
26
Sushi Chef Kits
Sushi Chef Kits
The Sushi Factory's Promotional Gift Box Sets You Up as a Sushi Expert
<
25
Flavor-Controlling Musical Instruments
Flavor-Controlling Musical Instruments
The Flavor Conductor Uses Sound & Light to Influence Tastes
<
24
Virtual Reality Television Experiments
Virtual Reality Television Experiments
The Oculus Rift Voice Experience Allows You to Judge
<
23
Social Media Cookies
Social Media Cookies
Please Enable Cookies Trades Personal Information for Treats
<
22
Hair Hanger Campaigns
Hair Hanger Campaigns
The Ad Initiative Included Parissa Wax Strips-Promoting Dry Cleaning Hangers
<
21
Immersive Whisky Ice Caves
Immersive Whisky Ice Caves
Johnnie Walker Blue Creates Glacial Ice Experience
<
20
Beautiful Birthday Campaigns
Beautiful Birthday Campaigns
Dove's 50th Anniversary Campaign Celebrates Beauty at Every Age
<
19
Gold Vending Machines
Gold Vending Machines
This Luxe Vending Machine Trades Cash for Pieces of Gold and Silver
<
18
Custom Shopping Map Apps
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
<
17
Touch-Activated Denim Ads
Touch-Activated Denim Ads
Hiut Denim Co.'s Interactive Shop Window Encourages People to Touch
<
16
Twisted Costume Design Contests
Twisted Costume Design Contests
American Horror Story is Running a Costume Design Contest For Fans
<
15
Drumstick-Shaped Prizes
Drumstick-Shaped Prizes
These Promotional KFC Chicken Drumstick Products Can Be Won Via Twitter
<
14
Real-Time Makeup Apps
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
<
13
Clothing Makeover Machines
Clothing Makeover Machines
E5's Outfit-O-Mat Gives People on the Street an Instant Makeover
<
12
Dog Food Trucks
Dog Food Trucks
Milo's Kitchen's Treat Truck Tour Caters Specifically to Its Canine Clients
<
11
Giftable Holiday Chocolates
Giftable Holiday Chocolates
Tenfold Creative Designed a Christmas Gift with Mystery
<
10
Luxe Hotel Food Trucks
Luxe Hotel Food Trucks
The Taste by Four Seasons Food Truck Serves Up Regional Specialties
<
9
Targeted Gum Promotions
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
<
8
Fantastical Scarf Webshops
Fantastical Scarf Webshops
Hermes' Creative Webshop Design Whimsically Organizes Products
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7
Whisky-Powered Steam Rooms
Whisky-Powered Steam Rooms
Johnnie Walker Blue Creates One-of-a-kind Whisky Cloud
<
6
Interaction Increasing Guides
Interaction Increasing Guides
This Infographic Explains How to Maximize Instagram Engagement
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5
Multi-Screen Milk Ads
Multi-Screen Milk Ads
Premialle's Interactive Milk Ad Gets You to Use a Computer and a Phone
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4
Virtual Concept Vehicles
Virtual Concept Vehicles
Playstation Gamers Can Test Drive the Nissan Vision Gran Turismo
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3
Interactive Floral Walls
Interactive Floral Walls
Gucci's Infinity of Flowers Lets Shoppers Interact with Digital Petals
<
2
Star-Studded Scotch Parties
Star-Studded Scotch Parties
Symphony in Blue Brand Activation Brings Together Theatre & Whisky
<
1
Multisensory Automotive Lounges
Multisensory Automotive Lounges
The Sound of Porsche Pop-Up is Like a Modern Record Store
<