When it comes to marketing, some of the best October 2014 interactive ideas put a focus on creating a totally immersive experience that engages multiple senses. One impressive experience to call out is the 'Sound of Porsche' pop-up lab in New York, which takes fans on a journey of sights and sounds from the brand's history.
If you can't make it out to the multi-sensory lab, there are also a number of great interactive experiences that you can take advantage of with a mobile device. One particularly shocking interactive ad that was recently launched includes a promotion for the upcoming season of Homeland, which takes the form of a phone ad that simulates a bomb going off. Although not all of these examples are explosive, they're just as efficient at making as big an impact.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)