The Harvest of Change is a unique Oculus Rift experience that immerses users in a news story about a family farm in Iowa. Although Oculus Rift is typically thought of as something that can be used for virtual reality gaming, it also has a number of other practical applications for the real world. In this case, the Gannett Company's digital division, Des Moines Register, wants to immerse its readers into a journalism like never before. Gannet's Digital Vice President Mitch Gelman declares that "This is the way we, as journalists, are going to need to communicate to the Minecraft generation," since this group is not likely to sit down and pick up a newspaper.
The experience takes Oculus Rift wearers on a tour of the farm, letting them walk through the farm property and examine objects like cows and equipment. For those without Oculus Rift, there's also a 2D simulation on Des Moines Register's site.