Mountain Dew set up a unique digital skateboarding experience that made use of Oculus Rift, in order to encourage new people to try out the sport. When you're just starting out, skateboarding most likely means a lot of scraped knees, but with this experience it's as if you're a seasoned pro who is taking a trip throughout the neighborhood.
With the Dew VR Skate Experience, fans are able to skate alongside pro skateboarders like Paul Rodriguez and Sean Malto. The experience itself seems pretty impressive, as does the amount of work that had to go into capturing and processing the skateboarding footage. Mountain Dew fans who attended the action sports exhibition in New York were invited to try out the Dew VR Skate Experience first hand, making it the easiest way to become a master skateboarder.