Mountain Dew set up a unique digital skateboarding experience that made use of Oculus Rift, in order to encourage new people to try out the sport. When you're just starting out, skateboarding most likely means a lot of scraped knees, but with this experience it's as if you're a seasoned pro who is taking a trip throughout the neighborhood.
With the Dew VR Skate Experience, fans are able to skate alongside pro skateboarders like Paul Rodriguez and Sean Malto. The experience itself seems pretty impressive, as does the amount of work that had to go into capturing and processing the skateboarding footage. Mountain Dew fans who attended the action sports exhibition in New York were invited to try out the Dew VR Skate Experience first hand, making it the easiest way to become a master skateboarder.
Why This Trend Is Growing
- Virtual Reality Sports Experiences
- More companies are using virtual reality to create unique and immersive experiences to promote and popularize certain sports.
- Pro-athlete Partnership Marketing
- Collaborating with popular pro-athletes can increase the appeal and attraction of a product or service.
- AI-enhanced Video Editing Tools
- The use of Artificial Intelligence in video editing and film can provide better quality and efficiency.
Industries Being Reshaped
- Sports Equipment Manufacturing
- Companies in this industry can leverage virtual reality to offer state-of-the-art training methods for aspiring athletes.
- Event Management Services
- By utilizing virtual reality technology, event management companies can enhance and expand the experiences they offer for attendees.
- Film & Video Production
- The use of AI-enhanced video editing tools can streamline and perfect the post-production process for films and videos.
