In celebration of its 50th anniversary, Dove put out a call for 50 Canadian women to become a part of a campaign that shows beauty at every age. This commercial for the campaign begins with a number of young girls beaming about their ages, but in contrast, the more mature women refuse to reveal how old they are.
For 50 days, Dove is releasing a video from one of the 50 Canadian women on their actual birthdays, featuring their thoughts on age and beauty. To continue with the theme of the number 50, the Dove Beautiful Age site also features a place where you can snag a 50% off coupon that can be put towards a Dove product, which is like making sure everyone feels as though it's their birthday.
Beautiful Birthday Campaigns
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Untouched Underwear Ads
Anti-Airbrush Guerrilla Marketing
Self-Conscious Billboard Ads
Subtle Skincare Packaging