Pampers teamed up with Magisto to create a unique baby photo app where parents could easily splice together videos that could easily be shared online. Most parents have tons of photos of their kids stored on their phones, but often times, these photos are not uploaded to social media or even uploaded to an online album.
What makes the Magisto app so intriguing is that it makes use of an artificial intelligence technology with an emotion sensor that is able to clip the best parts out of a video, and then add music and graphics to it. With just a few simple clicks, it's easy to create a beautifully presented home video that can be shared with friends and family. As a result of this partnership with Magisto, there were thousands of videos created.