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Public Safety Canada Demonstrates How Mean Words Can Hurt

 - Sep 10, 2014
References: youtube & marketingmag
Public Safety Canada's #WordsHurt anti-bullying campaign is designed to show the impact of sending someone either positive or negative words. The campaign is hosted on Public Safety Canada's YouTube channel and lets you interact with a teen as if you were having a chat together online.

Throughout the chat, you're able to fill in the blank to complete dialogue like: "I _____ you," or "Why are you so _____?" As a result of either a positive or a negative word, the girl's face begins to reflect that she is either being built up or broken down. Since it's easy to hide behind anonymity online, this campaign helps to include emotions that you can empathize with, since nobody likes to be picked on.