When you just want to watch cat videos, or watch your favorite artist's new music video, it can be pretty annoying to have to put up with a pre-roll ad on YouTube. However, this ad for the Eat sandwich shop chain has a reward for those who are patient enough to wait a few seconds.
The ad urges viewers not to skip breakfast or the ad, and shows a painfully slow clip of a guy about to bit into a breakfast sandwich. If a user is patient enough to wait until the end of the pre-roll advertisement, they are rewarded with a coupon that can be put towards one of Eat's breakfast bacon roll sandwiches.
Why This Trend Is Growing
- Patience-rewarding Ads
- Opportunity for brands to create ads that incentivize viewers to watch till the end.
- Interactive Pre-roll Ads
- Opportunity for businesses to engage viewers during pre-roll ads through interactive elements.
- Targeted Pre-roll Advertising
- Opportunity to personalize pre-roll ads based on viewer preferences for higher engagement and conversion.
Industries Being Reshaped
- Food and Beverage
- Chance for food and beverage brands to use pre-roll ads to promote new products or encourage breakfast consumption.
- Advertising and Marketing
- Opportunity for advertising agencies to create innovative pre-roll ad campaigns that captivate and reward viewers.
- Technology and Media
- Potential for technology companies to develop interactive pre-roll ad solutions for video streaming platforms.
