Even though summer is essentially at an end and many of us are looking ahead to all things autumnal, it is important to remember to stay adequately hydrated -- which is the mission of the Drink Up Campaign. Sponsored by the Partnership for a Healthier America, Drink Up hopes to encourage families to drink enough water and in doing so, experience better health and more energy. The Drink Up Campaign is inspiring people partly through the use of monologue-giving public drinking fountains.
Y & R; New York and its sister ad agency VML New York are also collaborators in this initiative. They conceived of the New York-based fountain to encourage hydration there and surprise drinkers.