Technologically advanced health watches provide consumers with a variety of wellness and sport-related functions. These watches are specifically designed for an active consumer who is concerned about maintaining good health.
Wearable technology is a vastly growing field that has seen a particular incline in fitness tractors such as the 'Fitbit Surge.' This high-tech watch provides a specialized focus on fitness by tracking the location of its user via a GPS system. The device also monitors heart rates during everyday activities. Other smartwatches on the market are sports-oriented and designed to focus solely on one activity or fitness session. The 'Swimmo' for example, features a personalized coaching system that coordinates vibrations to notify swimmers to increase or decrease their pace.
Beyond sporty watches, the retail market has also seen a surge in smartwatches that focus on mental health. For example, the 'Embrace' is a watch that monitors stress levels while tracking if a seizure will occur. These innovative health watches not only revolutionize the watch industry, but are making a substantial impact on physical activity and users' overall health.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
