These three brand-new Garmin watches, revealed at CES 2015, bear a strong focus on sports, fitness and outdoor activities. While this is the common theme, the watches to vary slightly in their target audiences what with their different functions.
The Fenix 3 is a high-end fitness tracker that is designed for a wide range of sports and activities including snowboarding and swimming. It has built-in GPS, an electronic compass, barometer and altimeter.
The Epix is a durable watch that features a worldwide shaded relief baseman. It can be augmented with devices such as heart straps.
Finally, the Vivoactive is a more conventional smartwatch that can accept notifications from connected smartphones among other functions. It is fitted with a handy accelerometer.
Why This Trend Is Growing
- Sport-focused Smartwatches
- Opportunity for disruptive innovation: Develop advanced fitness trackers with built-in GPS, electronic compass, barometer, and altimeter for wide range of sports and activities.
- Durable Smartwatches
- Opportunity for disruptive innovation: Create durable watches with shaded relief baseman and compatibility with additional devices like heart straps for outdoor enthusiasts.
- Conventional Smartwatches
- Opportunity for disruptive innovation: Design smartwatches with accelerometer and seamless smartphone connectivity for users seeking a blend of style and functionality.
Industries Being Reshaped
- Fitness Technology
- Opportunity for disruptive innovation: Expand the market for sport-focused smartwatches and fitness trackers by incorporating advanced features and targeting specific activities.
- Outdoor Gear
- Opportunity for disruptive innovation: Integrate durable smartwatches with outdoor equipment and accessories to enhance the outdoor adventure experience.
- Wearable Technology
- Opportunity for disruptive innovation: Push the boundaries of conventional smartwatches by incorporating advanced sensors and seamless integration with smartphones for enhanced user experience.
