Simplified Smartwatches

The Cyclus Watch by Holy Tracks Fitness and Interprets Smartphones

There are a ton of wearable technology being created and marketed to solve a slew of problems, many of which need hardly be addressed on a daily basis; enter the Cyclus Watch. It is a concept that simplifies such devices to act as a better personal assistant throughout the day. Instead of reading emails and making phone calls, the Cyclus Watch simply tracks fitness while also acting as an interpreter for one's smartphone.

Designed by Holy, a design studio based in Athens, Greece, the Cyclus Watch may be multifunctional, but it doesn't get clogged up too easily. Holy writes, “We perceive technology as means to an end, not an end on its own. From that perspective, whilst most design creates elaborate, complex devices, we aim for a discrete yet elegant helper for your everyday needs."

Simplified Wearable Technology
Developing wearable technology that simplifies daily tasks and acts as a better personal assistant.
Multifunctional Devices
Creating devices with multiple functions that do not get clogged up easily.
Discreet Yet Elegant Design
Designing devices with a discrete yet elegant aesthetic that are aimed at fulfilling everyday needs.

Where This Applies

Wearable Technology Industry
The wearable technology industry can invest in developing devices that simplify daily tasks and provide a better personal assistant.
Consumer Electronics Industry
The consumer electronics industry can explore manufacturing multifunctional devices that do not get clogged up easily
Design and Fashion Industry
Design and fashion industry can focus on creating products with a discrete yet elegant aesthetic that focuses on everyday personal needs.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 87%
Freshness 8%