Fashionable Fitness Watches

The Nevo Fitness Tracking Watch is Both Techy and Fashionable

The Nevo watch is a fashion-forward fitness tracking watch that lets you stay on top of your health and fitness goals without compromising on your sense of style. Many wearable fitness tech devices look unseemly, but the Nevo watch is part of a new generation of fitness watches that is looking to change that.

The watch is capable of tracking wearers' steps, quality and duration of sleep and calories burned. It has a small secondary dial that displays wearers' progress towards their fitness goals. A ring of bright white LEDs display information, rather than a physical dial.

This fitness tracking watch will be available for pre-order in mid-December for $200, and will begin shipping in early 2015.

Fashion-forward Fitness Technology
Opportunity to combine fashion and technology in the fitness industry.
Wearable Health Tracking Devices
Exploring new ways to track personal health through wearable devices.
LED Display for Fitness Tracking
Opportunity to improve fitness tracking with modern LED displays.

Who This Affects Most

Fashion
Innovation opportunities for fashion brands to incorporate wearable technology.
Healthcare
Opportunity for healthcare providers to incorporate wearable devices to monitor patients' health.
Technology
Developing new technology for fitness trackers with LED displays and innovative designs.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 70%
Freshness 8%

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