Atomic Smartwatches

The Spur Atomic Smartwatch Was Introduced At CES 2015

The Spur Atomic smartwatch is a comfortably-fitting smartwatch that essentially puts a smartphone on your wrists. Despite its compact size, this device still provides Android 4.2 in addition to an impressive range of features and specs that make it equal to many mid-range smartphones in terms of functionality.

This smartwatch is equipped with a 320 x 240 LCD screen, dual ARM Cortex-A7 1.2 GHz processor, 4 GB storage, 512 MB of RAM and a wide variety of built-connectivity options including Wi-Fi, Bluetooth, WAP, EDGE, GPRS, 3G, 3.5G and of course GPS.

The watch comes with the usual apps, fitness tracking, music, web browsing and vibration alerts built in.

The Spur Atomic will be available later this year with prices starting at $249.99, a pretty good deal for a watch with its features.

Smartwatch as Mini Smartphone
The emergence and advancement of smartwatches presents an opportunity to bring a mini smartphone experience to the wrist.
Enhanced Connectivity of Wearables
The increasing number of connectivity options in smartwatches highlights an opportunity for enhanced communication methods in the wearable device market.
Smartwatch Fitness Tracking
The inclusion of fitness tracking in smartwatches creates opportunities for innovation in the health and wellness space.

Where This Applies

Consumer Electronics
The development of Spur Atomic smartwatch demonstrates opportunities for innovation and competition within the consumer electronics industry.
Wearable Technology
The launch of Spur Atomic indicates a growing market for wearable technology with opportunities for expansion and diversification.
Health and Fitness
The integration of fitness tracking within smartwatches creates opportunities for innovation within the health and fitness industry.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 36%
Freshness 8%