The Forerunner 15 watch by Garmin is a GPS Fitness watch that is both functional and affordable.
The accessory has a long list of capabilities: one can track their running distance, calories burned and even their sleep patterns, all of which are integrated using the company's networking app 'Connect.'
Beyond syncing your fitness information to your computer, users can also create a profile that allows them to, well, connect with other like-minded individuals. The app functions almost like a social network, sharing your details and progress with other users in the spirit of friendly competition. Still, if you choose to go at it solo, you can use the app to display your distance, time, pace and calories.
Key Themes Behind This Trend
- GPS Fitness Tracking
- Opportunity for disruptive innovation in developing GPS fitness tracking technologies that integrate with social networking features.
- Connected Fitness Communities
- Opportunity for disruptive innovation in creating online platforms that allow fitness enthusiasts to connect and engage in friendly competition.
- Affordable Wellness Technology
- Opportunity for disruptive innovation in developing cost-effective wellness technology that offers extensive fitness tracking capabilities.
Where This Applies
- Fitness Technology
- Opportunity for disruption in the fitness technology industry by integrating GPS tracking and social networking features.
- Social Networking
- Opportunity for disruption in the social networking industry by creating specialized platforms for fitness enthusiasts to connect and compete.
- Wellness and Healthcare
- Opportunity for disruption in the wellness and healthcare industry by developing affordable fitness tracking devices with advanced capabilities.
