Since the month of October marks the start of Breast Cancer Awareness Month, this breast cancer awareness campaign from Nestlé FITNESS reminds women to get themselves checked out. The 'Bra Cam' stunt involves a woman wearing a revealing pink bra and little else on top, along with a hidden camera. Naturally, there are tons of men and women who give her chest area the eye. Throughout the course of one day out and about in London, the woman involved in this experiment catches 36 people staring directly at the hidden camera in her bright pink bra.
The clever #CheckYourSelfie campaign notes that "Your breasts are checked out every day," but asks when was the last time you checked them out for yourself in order to take action against breast cancer.