The L'Oreal Makeup Genius app is one that lets you try on a range of beauty products in real-time digitally, without the need to wash brushes or purchase any products.
The free-to-download app was created over the span of two years, where its developers tested hundreds of products on models to achieve the most realistic simulation possible. In developing the Makeup Genius app, over 400 different lighting conditions were captured to mimic natural changes in color and texture. In addition to being able to try different eyeshadows, lipsticks and foundations, the app also lets you test out complete looks put together by makeup artists. Once you're sure that a product will look perfect on you, it's even possible to make a purchase directly from within the app.
What's Driving This Trend
- Virtual Try-on
- Disruptive innovation opportunity: Develop AR technology that allows customers to virtually try on clothes, accessories, and other fashion items.
- Realistic Simulation
- Disruptive innovation opportunity: Create virtual reality experiences that simulate real-world scenarios, such as travel destinations or high-stakes situations for training purposes.
- In-app Purchases
- Disruptive innovation opportunity: Integrate seamless purchasing options within various mobile applications to improve the convenience and speed of online shopping.
Who This Affects Most
- Beauty
- Disruptive innovation opportunity: Develop AI-powered skincare products that can analyze and address specific skin concerns in real-time.
- Fashion
- Disruptive innovation opportunity: Utilize virtual reality technology to create immersive online shopping experiences that allow customers to see how clothes fit and look on their bodies.
- Retail
- Disruptive innovation opportunity: Implement advanced Augmented Reality (AR) features in retail applications to enhance product visualization and help customers make informed purchase decisions.
