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25 Branded App Innovations

From Gamified Music Festival Platforms to Lifestyle Fashion Apps

— May 13, 2015 — Marketing
These branded app innovations range from gamified music festival platforms to fashionable apps with a lifestyle twist. A standout from the fashion world is Tory Daily, Tory Burch's Android and iOS platform that shares culture, music and travel tips in addition to its daily sources of style inspiration. This branded app also features custom photo filters, much like the Coachella Stage app -- a music festival platform that offers branded image editing options for concert goers -- that launched earlier this year.

In addition to celebrating a brand's lifestyle vision and enticing mobile users with artistic photo features, these branded apps also use virtual reality software to imagine the perfect manicure hue or makeup look. Other examples include mobile payment and pre-ordering apps that make one's morning coffee routine more convenient and personal training platforms that encourage one to be fit wherever they are.
5.6
Score
Popularity
Activity
Freshness
25
Festival-Focused Video Sharing
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
<
24
Diamond Catalog Apps
Diamond Catalog Apps
The Swarovski Crystal Collection App was Designed with Buyers in Mind
<
23
Stylish Lifestyle Apps
Stylish Lifestyle Apps
The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand
<
22
Mobile Fashion Catalogs
Mobile Fashion Catalogs
The Harrods Magazine App Shares Exclusive Features and Product Info
<
21
Meat Tracker Apps
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
<
20
Chip Showdown Apps
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
<
19
Livestreaming Fashion Apps
Livestreaming Fashion Apps
Japan's LINE App Features Exclusive Burberry Fashion Content
<
18
Footwear Release Apps
Footwear Release Apps
Nike's SNKRS App Brings News and On-the-Go Shopping to Mobile Devices
<
17
Interactive Nail Art Applications
Interactive Nail Art Applications
The Gwen for OPI Smartphone Platform Allows Users to Form Looks
<
16
Music Event Apps
Music Event Apps
The Osheaga Festival Teases Its Lineup in a Mobile Game
<
15
Branded Personal Trainer Apps
Branded Personal Trainer Apps
The N+TC Nike Training Club App Helps People Stay on Track
<
14
Crossover Wallet Apps
Crossover Wallet Apps
Starbucks' Mobile Payment May Soon Let You Make Other Purchases with Its App
<
13
Sneaker-Finding Apps
Sneaker-Finding Apps
The Adidas Originals App Helps You Cop a Pair of Shoes to Match Your Style
<
12
Social Media Shopping Apps
Social Media Shopping Apps
The Net Set App Will Make Shopping a More Social Experience
<
11
Athletic Training Apps
Athletic Training Apps
The Adidas 'miCoach' Personal Trainer Helps Keep You in Shape
<
10
Mileage Tracking Apps
Mileage Tracking Apps
The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
<
9
Personal Trainer Apps
Personal Trainer Apps
The Nike Training Club App Partners with Skylar Diggins
<
8
Virtual Varnish Applicators
Virtual Varnish Applicators
The OPI Phone App Lets You Test Out New Nail Polish Tones
<
7
Drink Pre-Ordering Apps
Drink Pre-Ordering Apps
Starbucks' Mobile App Will Soon Let You Order and Pay in Advance
<
6
Data-Driven Loyalty Apps
Data-Driven Loyalty Apps
7-Eleven's New Loyalty Platform Trades Free Drinks for Insightful Data
<
5
Fast Food Emoji Apps
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
<
4
Real-Time Makeup Apps
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
<
3
Virtual Manicure Apps
Virtual Manicure Apps
ModiFace's Virtual Nail Salon Premium Lets You Try on Brand Name Shades
<
2
Beauty Tutorial Apps
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
<
1
Experiential Music Video Apps
Experiential Music Video Apps
The American Express Unstaged Taylor Swift App is Fan-Directed
<